Cookie Policy
Cookie Notice
01.03.2024
This section outlines how the Go:lofty Website and Platform utilize cookies and similar technologies (collectively referred to as “Cookies”) to recognize you when you visit Go:lofty’s Website and Platform or interact with a service linked to Go:lofty’s Privacy Notice (individually a “Website” and collectively the “Websites”). Below, we describe what Cookies are, why we use them, and how you can manage your preferences regarding their use.
What are Cookies?
Cookies are small data files stored on and accessed from your device when you visit websites or use digital properties. They enable websites and applications to recognize your device during subsequent visits, track your activity, browsing history, preferences, and interests, and enhance your user experience by personalizing it. Cookies may contain unique identifiers that may be classified as personal information under specific data protection laws, such as IP addresses, device details, and website usage data.
Why does Go:lofty use Cookies?
We utilize Cookies for three key purposes:
- Required Cookies: These are essential for enabling basic Website features and maintaining security during user interactions. For example, they ensure content displays correctly, temporarily store inputs in web forms, track consent status in the Cookie Preferences manager, provide load-balancing functionality, and manage authentication sessions for secure areas of the Websites.
- Functional Cookies: These performance-enhancing Cookies offer added functionality to our Websites and allow us and third parties to analyze usage to improve performance and deliver a better user experience. For instance, they enable services like our chatbot or recognize your device for pre-filled web forms. These Cookies may collect data on usage patterns, such as page views, session details, and bounce rates.
- Advertising Cookies: These allow us and third parties (as specified in our Cookie Preferences manager) to understand your interests better and serve personalized ads tailored to you on our Websites or third-party sites. These Cookies track users over time and across various sites, providing insights into advertising effectiveness, such as the number of users viewing or interacting with specific ads, helping optimize campaigns.
What about other tracking technologies?
Cookies aren’t the only tools used to identify and track visitors to our Websites. We also use other technologies (e.g., tracking pixels, web beacons, HTTP Etags, local storage, session storage, TLS Session IDs, and JavaScript) that serve similar functions. For example, tracking pixels are small graphic files with unique identifiers that help recognize when users visit our Websites or open our emails. These technologies enable us to monitor site navigation, improve performance, track the effectiveness of ads, and evaluate email marketing campaigns. While these technologies (collectively referred to as “Cookies”) support proper functionality, disabling them may impact website performance and user experience.
How can you manage Cookies?
Except for Required Cookies, you have the choice to accept or decline Cookies. Where applicable, Functional and Advertising Cookies will only be used if you opt in. Regardless of location, you can adjust your preferences anytime via our Cookie Preferences manager (linked in the footer of our Website), even after initially accepting or declining certain Cookies.
You can also modify your web browser settings to control Cookie behavior. If you reject Cookies, you can still access our Websites, but some features and functionalities may be limited. Since browser settings differ, consult your browser’s help menu for guidance.
Opting out of sharing for targeted advertising
Under certain data protection laws, sharing basic, device, and internet activity information through Cookies may be considered a “sale” or “sharing” for targeted advertising purposes. You may opt out of these practices by using our Cookie Preferences manager to disable Advertising Cookies. If you use a different browser, device, or clear your Cookies, you may need to revisit this setting.
What about Do Not Track (DNT) and Global Privacy Control (GPC)?
Currently, our Websites do not respond to “Do Not Track” signals or recognize Global Privacy Control (GPC) signals from web browsers. However, you can manage your preferences through our Cookie Preferences manager (accessible via the footer of our Website).